EDUCATION
Pratt Institute
BFA Communications Design
EXPERIENCE
Skip Hop 2019 – Present
Associate Packaging Designer (promoted from Assistant)
- Design packaging for Skip Hop products and select Carter’s items
- Implement new style guide to top selling products
- Planogram visual displays for sales decks and trade shows
- Implement sustainability and cost-saving initiatives to packaging
- Lead ecommerce photography refresh for diaper bags
- Build infographics and animated gifs for ecommerce
- Provide creative direction for gif photography used for email/social
- Manage photography assets for digital and print media
- Compose marketing trade eblasts to drive sales
Various Clients 2013 – Present
Freelance Designer
- Create website banners, email newsletters, social media posts, logos, animated gifs
- Deliver print-ready files for large-scale trade show booths, menus, postcards, manuals, vehicle decals, flyers, signage
The Topps Company 2015 – 2019
Packaging Designer (promoted from Graphic Production Assistant)
- Designed licensed packaging artwork for Major League Baseball, WWE, Star Wars, Stranger Things, Clash Royale
- Composed digital renderings of product packaging for ecommerce and brand decks
- Led pre-production meetings to ensure design files aligned with quoted print specifications